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description: Q4 2021 - Q2 2023
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# Community Establishment

Phase 1: Community Establishment

* Develop a clear and compelling vision for Dogface Labs, and communicate it to potential community members through various channels (e.g. discord, social media, events, meetups, etc.) - _completed_
* Identify key stakeholders and partners in the NFT and veteran space, and work to build relationships with them - _completed_
* Create a community-focused discord and social media presence for Dogface Labs, to serve as a hub for information and resources - _completed_
* Release a Genesis NFT collection that generates revenue and onboards loyal community members who are aligned to the community values and mission - _completed_
* Implement a staking program for our $AMMO token, allowing community members to earn rewards for holding and using the token within the NFT Lab ecosystem, thereby incentivizing community engagement and growth. - _completed_
